3 Harmful SEO Mistakes You Don't Want to Make

If you're an online marketer, it pays to know something about search engine optimization. What makes SEO so valuable is that it's the best way to generate many targeted visitors to your site for free. You get to choose how targeted your search engine traffic is, as it all comes down to the keywords you pick. Yet it's very common to see marketers, especially newbies, make mistakes when they try their hands at SEO. The best way to avoid mistakes is to know about them, so read over the following three SEO pitfalls and watch out for them.
One tricky factor when it comes to optimizing your site are outbound links, as the right kind are helpful, but the wrong kind can lower your site's ranking. The only kind of outbound links you should consider having on your website are highly relevant ones. Even so, you should confine the outbound links on your website to those that serve a useful purpose. It's important to use targeted keywords for any outbound links you have on your site. A dedicated resource page that is full of outbound links is not going to be helpful to your site's search engine rank, or your Google page rank, so it's better not to have this. Your pair of prescription sunglasses will allow you to to better read and learn these strategies.
Getting backlinks from the wrong places is a mistake that can harm your SEO efforts. If your backlinks are not targeted, relevant and from sites with a good reputation, they can do more harm than good.
You don't want to get backlinks from sites that have no relevance to your own, or from sites with a poor reputation, as these can harm your rank with the search engines. The type of links that will do you the most good are from authority sites with high page rank in the same or similar niche as your own.
Finally, you shouldn't attempt to trick the search engines into ranking you well by creating doorway pages created by cloaking methods. Techniques like this worked in the past, when search engines were less sophisticated, but they've evolved quite a bit in the last few years. The search engines are bound to find out if you're cloaking pages or engaging in other dishonest methods, and then your site will be much worse off than if you did no SEO at all. If you focus on using honest methods of SEO, such as placing relevant and optimized content on your site, you'll go much further.
SEO has been used by internet marketers for quite a while. It's not as easy as it used to be, though, as more sites are using the same methods to get results. If you want to be competitive and rank your site well, it helps if you steer clear of the SEO mistakes we've gone over here. Your aim, of course, is to reach the first page of major search engines like Google, and once you've achieved this you can relax a little and focus on keeping your spot.?