Every webmaster and blogger knows for a fact that the majority of the web traffic is generated by Google and getting into the good books of this search engine giant is critical for success. Before we talk about boosting your site's page rank, you should first understand that the whole SEO process is about giving the search engines what they want, so that they give you a good ranking in return. Having said that, let's move towards the following three effective points that show you what you should be doing to improve your site's page rank...
Avoid Random Link Exchanges: One of the factors that will affect your rankings is low quality backlinks which can cause Google to downgrade your site which slows down the overall process of getting your website ranked. This is the reason that you need to avoid participating in random link exchanges with other webmasters whose only goal is the raising up of their own sites too. You should focus your efforts on getting high quality one way backlinks, rather than going for an exchange.
Go for Quality Link Building: You know that it is important to get as many backlinks as possible when you want to raise your page rankings but you also need to work on making sure that you have the highest quality backlinks possible as well. If you get relevant backlinks to your site that are well known as high quality that is definitely a good thing for your site. Google often sees these positive votes to be a big plus point when granting page rank because the whole search engine ranking system is built upon getting backlinks and ranking pages for the right keywords.
Check for Broken Links: Broken links on a website send the wrong signal to the search engines and that can have an adverse effect on your site's page rank. This means that you need to check for broken links and correct your HTML on a regular basis. If you use WordPress it is easy to check for broken links and to fix them because there are plugins that you can install that will monitor your site and do the looking and reporting as issues arise.
Getting your website ranked within the pages of Google is one of the most important things you need to do to find success because if you rank on Google for good keywords, you won't have to worry about getting traffic. This article's tips are just the tip of the iceberg; you'll learn a lot more as you keep working because new ways of raising page ranking are discovered and developed every day. Ultimately the key to improving your site's page rank lies in what kind of action you take towards it.
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