Effective Split-Testing of a Landing Page - What to Know to Make Sure You're Doing it Correctly

greg habstritt trusted authority formula Getting a higher conversion rate from your landing page is all about understanding what works for you and what's giving you results. There are so many reasons that you might not be seeing the sorts of conversion rates that you want to see from your landing page but if you look closely you'll see that all landing pages are basically the same. You need to run a split-test on a variety of elements on your page so that you will know what is helping you raise your conversion rate and what is helping to lower it; it's not exactly rocket science. This article will help you see exactly what you can do to make sure that you get a good response from the landing page that you are split-testing.

Won't you help yourself a lot by having a graphics based header at the top of your landing page? It may or may not - you can never be sure. This is why you should run a test to see whether or not having a header like this will raise or decrease your response rate. Most of the time, it's good to avoid these kinds of headers because they detract from the main headline. Of course, you shouldn't draw any conclusions unless you run your split-testing to find out for sure what works best for you.

Experiment with the color you use for your headline to see if changing makes any differences. Once in a while you will see that changing your headline color to something bright will get you even more attention from your prospects and other times subtle and soothing colors are what help you the most. The type of colors you choose for your headlines is totally up to you but don't discount the data that will be revealed to you by your split-testing; it is important and tells you quite a lot.

Did you know that it is possible to change the color of your scroll bar? It is possible and just by changing it to another color you can see your conversion rates go up. Now there are plenty of small things like this that don't seem important but when you change them, you can bring about a change for your conversion rate too. The same is true for details like where you put your opt-in box, how you position the graphics on your e-covers, etc. You ought to see to it that you don't ignore any of the small things that could bring around positive changes. Rigorously carry out your split-tests to get the best long term results. As an Internet Marketer it is vital that you don't ignore even a little bit of testing--even if you think that those tests could have a negative effect on your conversion rate. Don't allow fear of losing what you've already accomplished keep you from taking the risk and changing things here and there to ensure that your landing page is giving you the best results it possibly can. Put in the effort that's needed to improve the performance of your landing page at each step, by effectively split-testing the various elements and factors. trusted authority formula