Link Building can be tedious and at times it might seem like a waste of energy. However, over time it can be one of the most profitable activities of your business. See, backlinks will increase your link popularity which in turn will increase your Google Page Rank.
Although Page Rank is no longer the Alfa and the Omega of SEO, it is still a good indication of just how popular your site is with the search engines. The majority of your Page Rank is determined by backlinks. You simply cannot increase Google Page Rank without getting back links to your site.
Most people make the mistake of blindly diving into link building - hoping that it will help their search engine ranking. Unfortunately not all links are good links. Here are 5 very important tips you need to stick to when building links to your site.
1. Focus on relevant links
Google's bot is getting smarter and one of the big things for the future of backlinks is relevancy. Focus on getting links from relevant sites that are similar to yours. Backlinks from relevant sites has more linkjuice and will get a higher value than random links from unrelated sites.
2. Pass on nofollow links
Many sites now have the "nofollow" tag which was originally introduced to deter spammers from posting random links everywhere. The nofollow tag means that a link won't be accredited as a backlink, so when you do get links from nofollow sites they will be worthless from an SEO point of view.
3. Use anchor text
For quality backlinks you must include anchor text. Anchor text is the text that contains the link and Google places much value on them. Make sure to use your keywords within the anchor text to add some linkjuice to your backlinks.
4. Get links from high Page Rank sites
Obtaining a link from a high page rank site bears more value than a link from a low page rank site. Page rank value gets passed on to an outbound link from the top level URL. To put it differently, the home page URL bears the majority of the value which explains why links from high PR sites are extremely popular. If you're able to make an attempt and obtain links from high PR pages - they've got a lot more value.
5. Try to make your backlinks long lasting
The only thing that's worse than not ranking well, is to suffer a loss of a high rank. It isn't unheard of for your website to drop off the SERP's if you lose your backlinks. If you purchase links from link services which require a monthly subscription you take the risk of losing your links once you cancel. This will decrease all your links and cause your search engine ranking to decrease as well.
Don't get sidelined by the green bar at the top of the page which shows your Google page rank. It may be very incorrect sometimes specifically for websites with low PR. Rather you have to concentrate on acquiring quality backlinks to your site and these are what counts. In time your Google Page Rank will increase contributing to increased traffic and much more money for you.
We at MandLoys Online Marketing helped hundreds of businesses rank high in local search engine listings. If you'd like to rank high in Google then you should definitely check out the best link building services which gets you amazing, long term results!
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