How Social Media Is Having An Effect On Search Engine Optimisation Solutions

Marketing strategies that have worked effectively with a focus on traditional SEO services are being eclipsed by campaigns that focus on optimizing the social media network. The SEO expert of today should not allow themselves to fall behind on the latest results on social media that is starting to take over traditional SEO. Test results strongly indicate that it is in some cases more powerful than traditional SEO.

The indication that social media marketing recommendations appear to be just as effective if not more so than traditional SEO are shown in Google+. Google creates social proof with sites that have a strong socially-oriented media network and ranks them very high. These were the results recently discovered by Rand Fishkin. They reinforced the answers provided by two reps from Google and Bing in an interview where they stated that the search engines look to see how many people one is following, how many people are following them and how many tweets are sent out on a regular basis.

They also look at the Everyone button on Facebook as well as links shared from Facebook fan pages. Socially-oriented media influences the search engines when results show that the search engines give preference to the number of times content is shared on these sites. The developments are recent but they indicate a growing trend in this direction.

Page and domain rankings for socially-oriented sites have been observed as having a powerful effect on search engine rankings by the SEOMOZ's 2011 Search Engine Factors Ranking report by over 100 experts. Content sharing on Facebook fan pages influences search engine rankings according to Tampa SEO. The retweets on Twitter have resulted in increased traffic and rankings for keywords that never ranked on the first tweet.

Additional strategies that have been found to create more traffic results are commenting on blogs with relevant entries. The blog comment must pertain to the main idea of the blog post. Leaving messages on message boards also leaves a good impression on the search engines. Message boards similar to Yahoo Message Board have proven to be effective in driving traffic to the message board commenter's site.

There are two other effective strategies for increasing traffic and rank. Google local search is another free site for bringing in more traffic. Businesses can include their company information which includes videos, images, address, phone numbers and testimonials. It is recommended that all the information be provided to take full advantage of this function. Additionally, writing as a guest blogger brings in more traffic as well as reinforcing the brand.

The video site You Tube should be leveraged and many do this by way of their own channel. Creating a series of videos about a product or service allows one to develop a linking system to their blog. You Tube brings in millions of visitors to some videos yearly because most people are always drawn to a video first over text. Clicking on a video provides spontaneous information that requires very little concentration by the individual.

The SEO expert must keep up with the times and make a mental note of what the current social media test results are indicating. As stated by Matt Cutts in Pubcon 2010 the five main influencers will be mobile web, local search, social, blended results for the results in search engines and HTML5.