Friday, December 23, 2011

3 Ways to Increase Conversion Rates with Solo Ads



Those who have been around Internet marketing circles for a while know the importance of traffic. It doesn't matter at all hw beautiful your website happens to be or how amazing your sales letter is - if you don't have targeted traffic no one will know. While there are many methods available for driving traffic to your site, ezine advertising remains one of the most widely used. Solo ads on niche related ezine publications provide a low cost method so that you can reach out to your target market. There are no huge monetary investments required for this marketing method and that is why it's so widely popular.

To begin with, make sure the ads you write are well written and free from errors. Your potential customers aren't likely to respond to an ad that's full of spelling and grammatical mistakes. To prevent mistakes from slipping in, use a spellchecker and always proofread everything a couple of times. When you place an ad, this is a reflection on you and your product, so if it's sloppy or full of mistakes people will assume what you're offering isn't worth looking at. Maybe an obvious point but it is extremely important; your ability to make money and last in your IM business rests squarely on how you put it all together and make it work for you.

It is not hard to give you many examples of this; SEO Link Monster review is such an example because it is popular. It is always a smart move to ask your self if there is any way you are not doing something as well as it can be accomplished.

It does not matter about others who perform poorly, you need to pay attention to your self and how you perform. As you put any kind of ad campaign together, you will not always think about the various knowledge areas you are using.

Your campaigns should never remain static, and so the point we are making here is the need to be dynamic and test those sub-components of landing pages and all else.

The formatting of your ads has to be correct in addition to good spelling and grammar. Your ads won't look right if they haven't been formatted correctly. Don't use more than 65 characters per line for the best format. If you go beyond this, the ad will have an unattractive appearance. People naturally feel better about seeing a well formatted ad, so your results will be much better this way. Emails should always be written with correct formatting in mind, as this will mean more people will actually read them. We hope you are enjoying reading about what may be new ideas for your marketing campaigns, so be sure to seriously consider the possibilities. Naturally, we are talking about ideals because we know most people will have difficulty possessing such an open mind. What we find amusing is the people who are simply too lazy to give SEO Link Monster an honest shot in their marketing. You will always need to carefully assess anything new, though, and that means you have to base your decisions on research, first.

Basically, this is all about buyer beware, and you have the responsibility to take care of your self. Actually, one very smart move for newbies is to buy slow and do a lot of reading and asking questions, if possible, about whatever it is. That experience is very common with web marketers who are relatively new and with little experience. Even though we are presenting you with these techniques, we will tell you to have restraint and continue to learn more about them. It is just like locking your car every time you park it, maybe it will never prevent something but one day years from now it could.

Always be sure you've checked your solo ad's wording against spam filters so you'll know it's not going to get blocked the moment you send it. There are certain words, like 'free', 'money', 'wealth', or 'get rich', that could trigger spam filters, so avoid using these. Work carefully on choosing words that will convey your meaning without tripping a spam filter.

After working hard on creating the ad and investing in it, the last thing you would want is to have to end up in the junk folder of your recipients.

In summary, this article should give you a great starting point for sending out successful solo ads. It's easy enough to just post an ad in any old ezine, but your results won't be great unless you really take the time to put all the pieces into place properly first. Solo ads have the capacity to return great results, but these can only be maximized if you're willing to spend the time getting your campaign right first. Did you see the possibilities for what can be done in your web business? You do not have to start promoting a new product to add more to your business; all you have to do is promote it in a different way. Those who lose that fire in the belly are often the ones who get caught flat-footed when something major happens. We have read and heard about so many things over the years, and all the unfortunate things that happen to people are often partially self-inflicted in some way. Probably due to hype copywriting, but so many people fall for the lure to use any kind of approach like super spun articles, for example, and they want it to run on its own, etc. There is massive competition on the net, and you take that plus the unknowns such as the climate changing or policy changes and that should get your attention.



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