Key Tips On Making A Good Landing Page

Landing Page Optimization

Head tag information is a very important consideration when building a good landing page. The head tag info is just the information that happens behind the scenes. Pass this onto your web guy and he'll be able to help you if you aren't sure. The meta description, the description should be selling. A lot of people don't optimize their outline, but that meta outline is what's going to appear in your search results beneath the title.

I sometimes like to raise a question in my title and then answer that question in the description in my SEO services site. Hence 'Looking for the Best Mortgages?..X Mortgages can Provide the Best Mortgages You Are Looking For'. Basically you wish to have the question up the top and then try and answer it beneath. That is a good landing page example. There are tons of different ways to skin a cat though.

In my Metastock web site, I can give some good example for the ones I use. Someone types in 'metastock formula' which is the niche where I initially got started in Metastock. Next to the Metastock website, we're pretty much the decisive place for that actual niche. 'Metastock formula can help you identify profitable trading opportunities if you know the way to use it. Grab free practical Metastock professional tricks and tips. Click here'.

You know what that Click here is right here at the end? That is a call to action. Im telling them what to do. The last thing after they read that is left in their mind. Click here. Im telling them what to do. The same is done with my SEO Company site. Always make sure you tell the user what it is that they should be doing next. Obviously you want to interweave your keywords and so on into the description.

The next step to consider for custom landing page is on site copy. Ensure that you keep your paragraphs short and much to the point. Folks do not like reading those massive long blocks of copy. You simply get lost in the copy. So you need to make sure that you break it up into small sections. If you break it up into small sections, it'll be much easier to digest. Be straightforward, clear, direct, no ambiguities, no mixed meanings.

When it comes to writing copy on a domain, you would like to write it to an eighth grade level because you would like to make sure that the user can understand it. Don't assume things. Don't think, oh, they should know this, or they should have been told about that analogy or they should have this. It isn't about you, it's about your user, so always think thru their eyes and make it as simple as you can for them.

The ambiguity, is something like, at the end of an article on a good landing page, you might write How did you find this website? because youre encouraging someone to then go ahead and post a comment on your say SEO blog. How did you find it? Did you like it? Post it over to your friends. The ambiguity there is, or mixed meaning is, do you mean how did I enjoy it, or how did I locate it? Did I enjoy it? Ok, well I found it on Google. That is an example of those ambiguities.