Use Local SEO to Target Your Traffic Effectively

Local SEO is currently the hot trend in search engine marketing because it provides business owners with great response. This article will share some practical SEO tips that you can use.

One of the easiest SEO tips that you can use is to create optimized local classified ads. This is a very easy way to use the local searches because the major search engines typically favor those kinds of sites when you use them and you will increase your chances of having local traffic get sent to your site. When you start out your focus should be Craigslist because it is the most popular classified site on the internet. As a business owner you need to be sure that you are posting optimized ads on Craigslist on a regular basis. This ad needs to be targeted directly towards your market. Ensure that it is simple and not too loud. When you write the ad, focus on the title because this is what increases most of the response. Your title needs to have your city, state and keyword phrase in it. It could be helpful to write your ad for Craigslist the same way that you would write a landing page for your business because, often, the ads for websites will outrank the sites themselves in search engine results. The best strategy for business owners is to think of Craigslist as a funnel for targeted traffic and your website. If you want to expand your reach you can try USFreeAds; you won't get as good a response from it as you would from Craigslist but it is still a well ranked classified ads site so it is better than nothing. What you should be aiming with these classified sites is to drive as much traffic to your main offer by leveraging them or piggy backing on the traffic. Most local websites that are targeted by local businesses are fine with the idea of a business owner asking customers to log on to the site and leave reviews (Yelp is a good example of this). Since this is allowed and it could help you a big deal with your local SEO efforts, why not just go ahead and do it? Make sure you mention it in your email signatures, thank you page of your contact form, invoices, etc. You can say something as simple as "Hi it would be great if you can take out time to review our business on XYZ Local." Even though you have no control over these reviews and it's not up to you to make them good or bad, they make your business look more credible and reliable to your upcoming customers. This is one of the main tips that you need to take to heart because it has the potential to help you business grow quite a lot and have lots of success.

Another way to get ranked well locally is to get backlinks from well established local websites, which the search engines consider important. Try to get listed by well regarded groups in your area, such as the Chamber of Commerce or Better Business Bureau, as these are the kind of links that give you the most pull. Search engines can give you more ideas along these lines, so simply type in the name of your city plus "directory of businesses" or the like. This should give you enough websites to target and get listed with. It doesn't take much time to find such sites, so make sure you're putting in the effort in this area.

In summary, what we've seen above are simple local SEO tips that you can apply to your current business and get more traffic.

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