In recent years, a huge increase is what we have seen in the number of small businesses owned by women. There are millions of people who now think of a woman when they visualize who owns the businesses they buy from because this growth has been so dramatic.
A big pat on the back is what women everywhere deserve because of this amazing accomplishment. But there is still a lot of work to be done as is always the case for small business owners.
You small business must have one thing and that is a website. Ten years ago, it's possible for lot of small businesses to do without having a website. But that is no longer the case. Here are the reasons why.
More likely to use the search engines than the Yellow Pages are the consumers and business leaders these days. The name of your town and your type of business into Google is what they will type and start their research from there.
Allowing you to put as much information as you want in a public forum is a website. You no longer have to pay thousands for a big newspaper ad just to let customers know about your prices, new services, or show photos of what you do. Now, all that information can be kept on your website all the time at little or no cost.
You know as well as I do that most customers are a little shy about asking questions. They don't even want you to know they are interested most of the time until after they have learned more about your product, service, or idea. With a website, that vast number of potential customers will be allowed to privately and anonymously read all about your business. They will then come forward with their questions and orders when they are ready to buy. A much more efficient way to do business is this and it could also lead to my next point.
Having web based business operations can actually be extremely efficient. Instead of phone or in-person visits, customers would often prefer convenient email. Because of emails, customers are encouraged to contact you when they know what they want and are ready to act and organize their ideas. You'll find your web site generates many more customers and the customers you get are better organized.
Women also love buying from women-owned businesses. Women, as a group, tend to be less compulsive shopper than men. The vast majority of women prefer to learn about your product or service and get all the details they can before placing an order while a large segment of men will buy an item on impulse. Web sites are perfect for presenting a lot of information at very little cost.
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