3 SEO Mistakes You Need to Avoid at All Costs

SEO is a valuable skill for any website owner, but if you get it wrong, it can do more harm than good. This article is about SEO mistakes that you should try and stay away from. To learn more read: seo consulting

Often, new SEO marketers choose the wrong keywords for their Internet marketing campaigns. The right keywords are very important because people searching online will look for information on a certain topic under particular keywords. For example, if your target market is dog training, then you would be targeting keywords that are not only related to this niche but are also buying keywords. To sell an ebook on dog training, a savvy SEO marketer might choose the keywords "learn dog training." Make an incorrect keyword choice, and it won't matter how good the rest of your marketing plan is. Get a long list of good keywords relevant to your niche, so you can send even more traffic to your website. While many people will tell you different ways to get a quality list of keywords, one of the easiest is to use Google's powerful and simple Keywords tool. A fabulous reason to use one of the free keywords tools is that its superb results cost nothing. If you're not satisfied with a free service, try paid keyword research services like Word Tracker for keyword lists more focused on exactly what you're looking for. You don't want to waste your time and energy optimizing for the wrong keywords, so make sure you have a good quality list before you take any more steps.

Another obvious mistake that every SEO marketer should avoid is plagiarism. If you put your name on someone else's content, you could face legal problems as well as being penalized by the search engines. The search engines favor those sites that keep their content original and high quality. Their goal, after all, is to provide value to their users, and this means it should be informative and original. You also have to be aware that the search engines use a duplicate content filter, which removes content that is identical to something already listed. The only type of duplicate content this filter seeks out, however, is that which appears more than once on one site. If you've legitimately taken an article from somewhere and given them the credit, there should be no problem. The general idea is to be truthful and up front in your efforts.

Another mistake you should avoid is getting lots of backlinks to your site very quickly. This is a surefire way of getting the search engines to become suspicious of you. You are much better off acquiring your backlinks naturally, and not try to get thousands all at once. Doing this is likely to cause you serious problems with the search engines, such as having your site disappear from the listings. When you build links fast, you send out a red signal to the search engines and basically tell them that you're spamming. This will definitely put a stop to your momentum when it comes to ranking your site.

All in all, the easiest way to avoid such SEO mistakes is to keep making note of them when they happen. As you learn to avoid mistakes, you'll be able to get your site ranked where you want it.