Search engine optimization is the newest buzzword on the marketing scene. If you've been advised to look into it or are simply curious about what it entails, this article from solicitors in Dudley can lead you in the right direct. Believe it or not, search engine optimization is a convenient way to boost your page views with minimal effort!
Consider using a single keyword phrase per article on your website such as family law or employment claims to ensure you're truly targeting the market you want. This will allow you to focus on a single term and use it throughout your page in various forms, catching the entire search audience for the phrase with one page.
Always makes sure that links to the page you're doing search engine optimization for are all written the same way. That includes www or no www, upper case or lower, and any categorization that might be used in the URL to reach the page. Google is literal, so it will give page rank to each URL separately.
No matter the steps you take to work on search engine optimization, it will be difficult for you to see the fruits of your labor without keeping close tabs on your search rankings. A wide variety of online tools allow you to regularly check how you stand in the page rankings. Similarly, maintaining a watchful eye on your referrer log will help you keep track of precisely which search terms visitors are using to arrive at your site, allowing you to further customize your website to boost traffic.
As this article has outlined, search engine optimization is an ideal way to bring traffic to your website. Whether your site is new or old, you will see tremendous benefits from your search engine optimization efforts. The above tips should be an enormous help to you as you begin to explore your marketing options.
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