If you would like to get your website ranking higher in the search engines then you may be trying to learn quite a bit about search engine optimisation (SEO). SEO is the name given to the techniques that you can use which would help your website to rank higher. There is a lot of information available on this topic both on and offline and because of this, you may come across information which is not entirely accurate. When it comes to SEO, the following are a few myths that need to be busted:
- You will rank higher if you use more keywords. The reality is that the opposite of this statement is true. If your content is full of keywords, it can be hard to read and the search engines will penalise you because of it. When determining how many keywords to use, you should probably stick to about two percent density.
- You will rank higher if you have more links. A lot of people think that having any link to their site is a good thing and that they will all add up. However, some links will harm your site. You will not be rewarded for having a thousand links to your site if all of these links come from sites that are totally irrelevant to yours. One good quality link is equal to about 100 poor quality links so don't waste your time with things like link farms.
- You can leave your site alone once you have put in some SEO effort initially. If you want your website to do well, then you have to be doing SEO continuously. You can't stop your SEO efforts or you may soon start to see your website slipping in the rankings.
All website owners understand the key benefits of getting a SEO agency. There are plenty of things a good SEO company can do for your web-site, including article marketing. Do not play Russian roulette with your site, so get a very good SEO company in to support. SEO just isn't the only thing you ought to consider though because, web hosting are vital as well.
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