Search engine optimization sounds very intimidating to users new to online marketing or web design and maintenance. However, with a bit of education and research, search engine optimization can be done efficiently and effectively by anyone. Read these suggestions from solicitors in Bath for a few ways to make your site stand out more in search results and improve your site traffic.
The inclusion of a site-map page is crucial to any search optimization campaign. It allows you to include more internal links, which can help boost your position in search results. It makes it easier for search engines to find the most important (and relevant) pages on your site, whether these relate to power of attorney or divorce. Make sure to keep it small with no more than 50 links on one site-map. As a plus, it makes it easier for the visitors you already have to navigate your website.
Whatever you do, avoid using images for your links both within your site and to outside pages. The engines love text and they love sites that have a lot of links. If you are placing your links in images then you are basically hiding them from the crawlers. Avoid it or your ranking will suffer.
If your site hasn't taken advantage of the social networking trend, you could be missing out on significant opportunities. Creating an online presence on the major social networking sites (Twitter, Facebook, etc.) can create exponential increases in the quality and quantity of sites and users that link back to your original site. In turn, this makes your site more relevant in search engine results.
As discussed earlier, search engine optimization does not have to be scary or intimidating regardless of how little experience you have with building or maintaining web sites. Follow the tips in this article to find ways to optimize your search engine results easily and effectively. You can improve your site's ranking in search results with just a little effort and education.
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