Congratulations -- so you already have your website ready for your business, but that poor website of yours is not quite getting the visitor traffic you expected. You do a little research and find that your web site is buried about ten pages deep on all of the major search engines. It seems that you have created a very nice web site, but it is not optimized for search engines, so your page rank is very low. Search engine optimization has become a very large field for many different consultants all over the internet. However the techniques needed to optimize your web site for search engines are not very hard to implement on your web site all by yourself. Here are a few of the most important things that you can do for search engine optimization.
Use the right keywords and use them to good effect. A lot of webmasters have figured out the secret formula to using keywords and to be honest, it is not unlike riding a bicycle in terms of easy learning -- just make sure they are on the meta tags and that you are not using the same keywords throughout the rest of the website. Also, ensure that the keywords are in the description and used throughout the content if you want to rank in the first few pages, preferably the first page of those search engine rankings.
Advantages of a site map. Many search engines will try to index your site's pages by following links to all of the different pages. However if a search engine is unable to follow a link, then a page might not get included in the search engine's results. To make sure all of your pages get indexed, make sure that you have a text-based sitemap that includes all of the major pages of your web site.
Do not use too much Flash. Flash is all well and good, it looks neat and it has its share of fans among typical site visitors. However you do not want to overuse Flash, because a search engine will not be able to read the text that is embedded in the Flash elements, which could hurt your ranking if you have keywords in that area.
Use inbound links. Finally, your search engine optimization tactics can benefit from some inbound links directed to your web site address. If you are able to get high quality web sites that relate to your business to link to your web site, then your search engine ranking is sure to climb.
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