It's an additional layer of backlinking. You might think 'well James Schramko that is a lot of layers to be arranging'. Well the truth is if you choose to do what we call promote the promoters which would be to create sites to push the sites that are linking to your money site you'll go deeper than your competition.
We will have an incredibly sturdy wall of links to your website but not only that, many of these properties would really rank good for the key phrase that we're using because now they're helped by the other online resources and that we haven't even started on how we're going to fortify this because later on we're going to be talking about pinging, bookmarking and RSS which are the great stuff.
This is why we want to put the keyword in the url of the online properties as we're making them so that they get ranked for targeted words and phrases. Often, we're not likely to rank these individual online resources for short key phrases but we will rank them in 3, 4, or 5 word key phrases very efficiently since these properties are incredibly strong.
You're generally using these links for Search Engine Optimization purposes to push your main sites up so that they get more visibility and this is one of the ways that allows us to dominate page 1 of Google by getting numerous properties, all backlinking to one another and to your home page but in a special order. So select a range of long tail keywords for these sites, get the content set and away we go.
Finally keep in mind wherever we're backlinking to the money site work with a Google Analytics trackable hyperlink. This will be among the last levels where we utilized these trackable back links with regards to article distribution since from layer 3 onwards we're largely linking to other layers so we don't require to use the Google tracing hyperlink.
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