Friday, December 7, 2012

How to Deal with Click Fraud



Once you begin your journey into a web business and making easy backup wizard a part of it, then you will fast figure out the need to choose one thing out of several possibilities every single working day. It is a fact that a very high percentage of new businesses fail in the first few years. The number of unknowns is yet one more possibly unpleasant aspect of this. Many feelings you will experience will be totally normal, and they are the same things that all people go through. Mistakes are part of it all, and there is no escaping that simple fact of business life. The difference is with more experience the mistakes are fewer. We tend to think you cannot have enough diversity in your marketing affairs, just as long as they are solid and grounded in common sense. Investing your hard earned money into a PPC campaign to generate targeted traffic to your site can be one of the smartest business decisions you make. However, in order to make sure that you PPC account is properly protected and that your money is protected, you must do a few things to help stop click fraud. There have been many instances of click fraud which could have been easily avoided if only the PPC advertiser took precautions. If you do not want to have any hassles with click fraud, then read the article below. This will discuss the things that can be done to prevent your pay per click account from being attacked by fraud. Do Your Research: Conduct due diligence before you select a network. In other words, do your due diligence before committing yourself to an ad network to make sure everything goes fine and to minimize the chances of click fraud. For example, you must find out if the network uses frequency caps to determine if the same IP address is clicking on ads. This is so that your account will not have duplicate clicks charged. Also make sure that this network has the ABCe/IAB International Bots and Spiders list. Be certain that you are not charged for clicks that are produced by these robots. Last but not the least, make sure you go through their terms and conditions to learn how seriously they take click fraud and how much they care about the quality of traffic that you will receive. For instance, see if there is anything set in place to restrict anyone who participates in or encourages click fraud. Also, see if they allow their ads to be adjusted or eliminated from error pages. Using these check it out methods as outlined in this article will require you to have a solid understanding of the overall process. We know of people who have been doing business on the web for many years, yet they have not used all the methods that are out there; so it just depends on your situation. Just like all else regardless of what it is, a solid working base consisting of basic principles is necessary. What you are about to discover in the rest of this article will be very solid information but definitely not all you can find out on the subjects. We are constantly looking for small things that can be built on or revised in a way that gives us some leverage. Advertise in Specific Countries: People are employed to power click fraud efforts in some countries where there is a low labor rate. These people get paid a certain amount for unethically clicking on advertisements. Pay attention to which sites you decide to display your ads and that none of them are displayed in those countries where employment in click fraud is practiced, otherwise it could wreck your ad campaign. Also, if you limit the locations where you have the ads displayed, you will automatically get more conversions due to targeted clicks. Your PPC Rep Needs to be Contacted. If not reported by website owners to the proper authorities, click fraud can go unnoticed. When you feel confident that there has been fraudulent activity going on and you have clear facts which show that you've been a victim of click fraud, don't waste any time and get in touch with your PPC representative and submit your data and ask for a refund. Persevere in your efforts even though the investigation could take some time because it is your investment that is at stake. You have to be sure that whatever steps you're taking are in time because the more you delay such issues, the higher are the chances of losing more money. In summary, click fraud is coming down with each passing day, which is a good thing. But you have to put your own safeguards in place so that you do not suffer from click fraud.



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