Creating the ultimate landing page is not at all difficult if you know where you're going; most of the bad landing pages have the common flaws that they refuse to accept. If you want your landing page to perform well and give long term results then it's really important that you focus on building an effective foundation for your landing page and take things from there. The purpose of this article is to show you what you can do to create a landing page that not only converts but actually helps you aim for long term success with it.
When it comes down to creating your perfect landing page it's really important that you think simple. Most of the unsuccessful landing pages tend to be too crowded, and aren't really simple, which obviously makes it difficult to get conversions. Your intention and aim here is to convert your visitors into leads or sales, not impress them with your designing skills. Contrary to the popular belief, effective landing page design is all about conveying the right message to your target audience and passing on the right message, and that won't be possible if your page is confusing. Stick to a single column design and try to focus more on the copy and less on the complexity of the design. However, this certainly does not mean that you should totally ignore the design - just keep it neat and simple, as simple as that. The kind of font size you use on your landing page plays a major role in your conversions because if your visitors are going to have a hard time understanding and reading your copy, then it's obvious that it will take a lot more effort to actually convince them to buy or opt-in, right? So ensure that the font size that you use on your landing page is not too small - be easy on the eyes of your visitors and give them a great 'readable' experience. You should try to go for a font that you're comfortable with, but at the same time think about your visitors and how they would perceive your page. Using the right kind of font makes a lot of difference in the long run when it comes to increasing the conversion rate.
Always position your offer in terms of what the reader will get from opting in to your list.
So just put all the things you think need to be there in addition to what we have discussed, and then try it out and go from there. Landing page guarantees are usually restricted to copy about the giveaway you want to give them in exchange for opting in.
Do not be discouraged when your first efforts do not produce good results, that is normal - you have to track your clicks and test new elements on your landing page.This information was brought to you by http://vibrantviews.hubpages.com/hub/Information-101-Your-Eye-Heath, your source for all things related on womens reading glasses.
Saturday, September 24, 2011
Creating the Ultimate Landing Page - What You Need to Know
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