Wednesday, September 21, 2011

How To Get Your On-Page Factors for SEO Correct



Optimizing your website for the search engines may seem like a daunting task, especially if you're new to the internet marketing game. The purpose of the following article is to give you specific ideas as to how you can become more efficient when it comes to applying on-page SEO to your website, and increase your chances of getting ranked.

There is no need to be ultra-precise with keyword density, however you should be within certain limits. Roughly 2% or maybe close to 3% keyword phrase density will keep you safe, however I have seen sites rank at number one with 1.5% density. To calculate density, just take the overall count on a page and divide that into the count for the phrase you are optimized for on that page. You do have some leeway here because there are no hard and fast rules for doing this. Just be sure all your pages are well-targeted for their particular phrase. If you overdo it with optimizing your content it can result in an article that is awkward. If you're using multiple keywords on a page, then it's important to test individual keyword density, where the recommended use is between 1% to 3%. It will clarify this article when buy a pair of reading glasses, they will help to make all text you read a great deal more comprehensible.

If you want to look the very best in the eyes of Google and your market, then you will create a publishing strategy whereby you keep adding great content on a timely basis. You will not necessarily lose rankings if you don't do this, but your readership may begin to wonder about it.

You can think of this as a long term and strategic business building plan. It is not necessarily the content or keeping it fresh that makes all the difference with ranking, but that will help a lot. If you are unable to hire writers, then the best thing is to just make it a priority and create two articles per week. This is the trade-off, you work hard up front and the payoff will hopefully arrive down the line.

Although metatags won't gain you the popularity they once did they are still important so be sure to fill in a description of your webpage and weave your keywords into it. You really only need about 200 words to describe your pages content. Using a good description can increase the traffic you get from search engines as people see the results and immediately know what it's all about. As a result of this you will see an increase in your click through rate. From this information it's easy to see how important these techniques are to your SEO campaigns. Now that you have a clearer picture of the relationship between your site and search engines it will be a lot easier for you to enhance this bond with the right on page and off page SEO.



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