Monday, September 26, 2011

Using Google's Keyword Resource to seek out Long Trail Key phrases



keyword research is surely an art form. When you've got the basics of IM and can master keyword research and keyword utilization your family will enjoy money online.

It's vital that you may i remind you that today, Web marketing means Google. Google is your gateway for internet for many people.

If a person seeking info on the net, the 1st place a lot of people look is Google. And if you will be an informational marketer, Google is to be your supporter.

With Google this is all about the keywords. Google is created along side keywords, and key phrases. Since this is your only way Google can figure out what are the user is looking to get.

keyword research therefore is hugely important. You can find "profitable keywords" for your niche this does not have much competition and you could literally write yourself a check.

You would then use these keywords and either attack it with Seo (SEO) or AdWords (Google's text advertisement system).

SEO is hoping for getting on your #1 result, or access the very first page of Google for your various keyword of choice. With AdWords, you are attempting to design profitable Campaigns with good CTR's (click thru rate) and high sales conversions. With AdWords you might pay for being on your the first page of Google, SEO is organic and takes more time usually.

A good way to decide which keywords to target for your website is usually to:

1) Use Google's Keyword Tool.

https://adwords.google.com/select/KeywordToolExternal

Click, 'Website Content' and enter in your website address.

This basically grabs all the relevant keywords that Google thinks is relevant to your website.

2) Grab the results then put it back into Google's "Descriptive words or phrases" search.

This will output the keywords Google thinks is the same as the keywords which can be relevant to your web page.

If your AdWords campaign uses these keywords, your cost per click will be lower, because your web page is more relevant.

With SEO, when the keyword you're targeting for SEO purposes has been the keywords Google go with your web page, you stand a much higher chance of ranking for those keywords.



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