Link-building SEO (Search Engine Optimization) has two principal functions: To improve traffic to a website and to enhance the website's ranking in search engines. Usually, the more incoming backlinks a website has, the higher it'll rank. Nevertheless, it's not all about the volume of the incoming links, it's also very much about the quality of the incoming links. Dozens of weak backlinks usually don't add up to the value of one or two strong valuable links. Google and other search engines consider a website with numerous strong incoming links to be important, and therefore it'll rank higher. So what determines the value of a backlink? There are a number of elements.
1) Anchor text. Basically, anchor text is the text that's noticeable to somebody looking at the link. For example, clicking on a link to a car insurance company like Progressive might take you to progressive.com, but the text you see and click on might read "auto insurance". Anchor text that's descriptive about the website or web page offers greater value than a simple URL link with regards to link building SEO.
2: Page authority. Inserting your links on websites or web pages that have better value in the eyes of the search engines is significant. Links from .gov sites are generally much more valuable than obtaining links from a .com site that has not real authority.
3) Number of other links. If your link is the only link on a web page it'll have a lot more value than a link on a web page with dozens of other links. The simplest way to think of this is in numerical terms. If the page has a weight of 100 and your link is the only link on the page, then it'll receive 100% of the value. However, if your link shares the page with 20 other links it'll obtain only 5% value.
4) Domain age. The age of the domain the backlink is coming from can influence its value. Google and other search engines believe in older established websites more than new websites.
5: Relevancy. If you place your links on sites that feature a theme that's relevant to your own the backlink will be much more useful than placing your link on a site that is not related in any way. Google weighs the value of all incoming links to a website, link building SEO is about building links that work together in concert around a common relevant theme.
There are of course other link building SEO factors that impact the value of a link, but these are some of the most important.
We at MandLoys Online Marketing helped hundreds of businesses rank high in local search engine listings. If you'd like to rank high in Google Places as well then you should definitely check out the best link building services which gets you amazing, long term results!
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