3 Strategies for Successful Media Buying and Campaigns

Maybe you've heard about media buying in forums and other places.


Unfortunately the people who have found the most success with this approach typically won't be found in any forums. They are actually earning money and will have much more important (and fun) things that you can do. It's possible to be one of them if you are open to learning and to doing good work.


Some pages are pages that you do not want to grace with your ad banner. One of those pages is the default page of a major website. This has just about everything to do with user behavior and don't worry, it's accurate. People have got their computers set up to use a home page as a default page. This is the page that loads every time they launch their Internet browsers. Well, the behavior part comes into play when the page is loading. The heavy use of the scripts of these pages often causes them to load slowly. It is rare that a user will allow the page to load completely before they surf out to another site. Your ad on the default page will never be seen by most users. The real kicker here is that you are still going to pay for the impression. Protect your budget by working with smaller networked pages. They rates on these sites are lower but the ads can still look good and be seen by heavy levels of traffic. So you put in your media buy and pat yourself on the back. The possible issue here is many sites such as adult and other undesirable sites will also place buys on smaller networks. That means your ad will be running along with the rest of them. You really don't want to be a part of that because it can reflect negatively upon your business. You are sort of branding your websites as being in line with those other sites which might not something that you want to do. Talk to the network before you buy from them and either make other arrangements or move on to another network. Even though we have discussed three strategies related to affilotheme here, try to have an open mind in your approach to using them. We also are talking about taking care you avoid limiting your self in any manner.

What can you see in your current web business as it relates to what you have just read? If you are not sure or feel you do not know enough to make a call, then you can just do more research and learning or ask people at a forum. Right now, if you are a beginner, then you do not have all you need to start because we did not give it to you - not enough room to do that. After you feel you have enough info to try it out, then you know what needs to be done. We do not know about you, but we love testing out anything new that has good potential.


You have more than a few choices when it comes to banner advertising and media buying. One example of this is a banner ad that is only text and has no graphics at all (or has very small ones). The very best way to figure out what works best for you is to run some tests. That's the one thing inexperienced marketers will not do enough of - testing. You can seriously improve your conversion ratio when you run text based ads. It isn't 100% effective though and you should know how to figure that out. Another related approach is what you say in your text such as using a testimonial. You might even include a picture of the testimonial giver's face. With the right product these can work very well--testimonials are quite strong.


You open up lots of doors for your business model when you include media buying. The genuine experts do it for other businesses and then take a portion of the profits. They earn plenty of money because they assist their clients in the earning of lots of money.