Trying to understand search engine optimization can be confusing and daunting. Whether you're a new or seasoned business owner there are some basic techniques you should know to make sure your website is completely optimized through a SEO service company.
I have defined the confusing technical lingo that contains "search engine optimization" into laymen's terms to better enable you to understand how to make sure your website is SEO friendly.
1. Make sure that web crawlers can easily index the content on your site. An easy way to tell if your content is indexable is - if you can copy and paste it, than it is indexable. What this means is the text and any graphics on the page are separate layers, making the text-based content easy to index.
2. Make certain a SEO service company adds a site map. Site maps fundamentally develop a road map of your website, making certain all the content on all your pages can be effortlessly indexed. Not an issue if you do not know how to build a sitemap. Go to "XML sitemaps.com" to download a totally free XML sitemap.
3. Select keywords that are meant for the content of the page. Relevancy is a "key" aspect in SEO. Also, try and stick to 2-3 keywords per page. Adding to many keywords only results in frustration when attempting to discover the pages certain topic.
4. Develop custom titles on pages for all the pages of your site that you would like optimized. Whenever possible, use the keywords listed in your META-Tag. Web crawlers check the title of your page looking for keywords and relevancy that will match your keywords and content within the page.
5. Create custom META descriptions for all of your pages. Again, crawlers are scanning this description looking for matches to your keywords. Be sure to incorporate these in your description. Also, keep in mind that only 23 words will be displayed under your link on the search results page. Choose what you are saying wisely.
6. Don't under estimate the power of the H-tags. A SEO service can tell you these heading tags tell search engines like google and yahoo that this content is important and needs to be given special attention. Try and utilize keywords here as well.
7. If at all possible try to integrate keywords in your domain name. This may not be as easy, but incorporating them into your URL is. Simply include the keywords in the individual page names.
8. Use a SEO service company that will write high quality, specific articles. Your content shouldn't only draw customers in, but keep them there. Keep the content specific to one topic. Engines like google like one topic content pages, this enables for quick identification to keyword matches. Don't forget to add your keywords a couple of times within each page content, a 400-1000 word count is normally great.
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