What You Need to Know About The Google Penguin Algorithm Changes

The entire Internet seems to be worked up because of the Google algorithm updates for Penguin and Panda and the way they are making people have to adjust the marketing they're doing. These changes are going to impact everybody who uses Google--even the people who only use it for PPC advertising. In spite of the low level hysteria, once you have the right information you can keep it from affecting you. If you use a practical and wide perspective, you will be fine so long as you do the correct things. If you need to change your website, do so and then move on to the next thing. Anytime you are just starting out with something new, it is often easy to feel like you are just treading water. Web businesses smart enough to give setup activate profit scam a try and have stood the test of time will tell you the same thing, too. Using outsourced labor can be very helpful for leveraging time; however that is most likely not a viable option for most people. There is so much available, as you will soon discover, and we urge you to consider all strategies. If you are new to online business, then seek reliable knowledge on the subject so you will possibly avoid costly missteps. When you take this approach of planning and executing with good information, then that will help you to eliminate the possibility of some mistakes.


When was the last time that you took a good look at the index for your site? So few website owners have actually done this and it matters even more now than it has ever mattered before. The reason that this is important is because Google updates and there isn't anything really that hard about doing it. The thing that you need to find is whether or not you have any redundant, duplicated or unnecessary URLs. While having duplicate content on your site is a major sin in the world of SEO, it's an easier sin to commit than you might believe. This is particularly true if your site is an older one and has a lot of pages. You do, though, need to understand this subject really well so it is important to keep learning about it. Internal linking is so important, and always has been, that you should understand how to optimize your site for it. You might already have a framework set up for this but with the Penguin update what you link to is just as important as having the link at all. If all your pages are high quality regarding content, and more, then you're good to go. Content, however, is no longer all that matters--you have lots of other things to think about. Since Google has rolled out Penguin, you've probably started to hear the buzz word "over-optimization" quite a lot--and you are going to continue to hear it. Of course no one but Google knows what exactly constitutes too much on-page SEO. The only thing to do is to keep doing your homework, talk to reputable sources and then make what you think is going to be the best call possible.


You don't have to worry about Google devaluing your backlink's anchor texts unless you've tried to do too much with them. Anchor text is still vitally important to your off-page optimization.


Right now Penguin is still relatively new (at the time of this article's writing anyway) but that hasn't stopped people from reacting instinctively to it. The thing that you need to do is keep your wits about you and make sure that you have the most important facts. You actually have far more options with your anchor text than you realize. For proof, spend some time looking at your raw server logs; you'll see that the vast majority of the keywords people are using aren't those "high value" keywords you originally thought were so important. People who are veterans of working with Google for search marketing aren't going to be fazed by Penguin's algorithms at all. They're already used to these sorts of updates, like the Panda ones that have come before. Search marketers who are experienced understand that all they have to do is figure out what the algorithm is searching for and then do that.