Learn Crucial Factors Of Up-Dating Your Site

It's crucial that you keep your website looking clean and up-to-date.. This is often achieved by way of a straightforward re-design every 2-3 years (see internet marketing company). Naturally this will not suit every business, as many cannot afford to make substantial web changes on a regular basis. Obviously, if you believe your site is perfectly fine as it is, then why change it? If it's not broke, don't fix it! The content is often the key item that matures and thus needs updating in order for your site to be up-to-date with correct information. Whilst the website may just require a few simple tweaks. When your website is undergoing a re-design, this can completely destroy your past SEO efforts. So, we have compiled a check list of modifications to consider during a website re-design.

1) 301 Redirects
Keeping track of your 301 redirects is one of the most vital factors of a website redesign. Just one mere broken link, can ruin the SEO value of your site. By using a 301 redirect, this ensures that all inbound links are maintained when you create a new URL. It's important that you tell the search engines that your old URL is no longer valid otherwise everything will be sent to the non-existent page and your new site will suffer.

2) New Content
When writing new or updated content during a website redesign - a website should not go live until it has been completely and fully optimised. This is particularly important if you are adding new content or rewriting existing pages. Search engines rank individual pages not a website as a whole. These new pages may take a little time to gain search engine trust and links before they start ranking, so try to monitor that progress that each of your new pages are making.

3) On-Site SEO (see off site SEO)
When you move your website, what will happen to your Meta descriptions, title tags, H1 tags, Meta keywords and so on? Some information may be carried over throughout the redesign process, while other onsite SEO elements are going to need rewriting. In order to see how the search engines respond to your updated site, it is important to let it lie for a couple of months or so.

4) Which Keywords Should I Target?
If you add new content to your site, new keyword research will be required. It is vital that you avoid targeting the same keywords on multiple pages of your website. If you consolidate two to three old pages into one, the keywords may still need replacing in order to be relevant to the new content.

For more information regarding the revisions of your existing website, take a look here seoessex.co.uk.