It's a Post Penguin World; What Will WE Not Like?

It has been some months since Google release a series of updates to their algorithm, and unsurprisingly, there are still thousands of websites that are struggling to keep up with their SEO. This has forced entire teams of marketers to try to completely revamp their online strategy, but sometimes it is, in Google's goggles, not good enough. So, what can they do about it? It seems that now it is a waiting game, and there may be a version 2.0 to be released in the near future. It you are looking for web design Melbourne or SEO Sydney; then you may want to start thinking about your next marketing strategy before it is too late. These are things that have the masses in the marketing and search industry worried. The first round of update has punished sites for "over-optimization" says, Matt Cutts, Google's authority on spam. Then at the SES conference in San Francisco, Matt Cutts made the comment "You will not like the next Panda update." This has many in the Internet marketing world shivering in their boots, and rightfully so. The first update that came along has put businesses out of work and changed the way SEO strategies are handled. A good web design Melbourne company will be able to help rank in the top of search engines and SEO Sydney should be a focus for local search. What has changed and what is to change? In a post Penguin world, content is king, but hasn't it always been? The first round of updates taught web owners that their content had to be updated on a regular basis and provide their websites with fresh content on a regular basis. This is something that the web community thought they had a grasp on, but to no avail, there is also a thing as over optimization. The practice were less than reputable SEO would put together a link strategy that included directories, article directories, and link exchanged, in some of the webs deepest darkest holes(less reputable sites for link building). Even some SEO Sydney companies may have followed this model. The strategies that were practice by some in the SEO community have proved that they can bring down even some of the webs more reputable websites. And, with the Penguin update; it happened, many sites that have been well established saw a dramatic decrease in the traffic to their websites. The verdict was; websites need to have fresh content and quality links to be able to rank well in search. The new Penguin update may bring something new to the industry, or maybe not. Organic search and SEO are only part of the puzzle, and PPC has and will play a major role in Internet marketing campaigns as well as, Web design Melbourne. They are also things like local search, like SEO Sydney, that may be added into the equation. It may take a well-established web design Melbourne Company to be able to get a website to rank well with its content. Whether a company is in need of SEO Sydney or web design Melbourne, the 2.0 update will change the game of SEO once again.