Are You Looking To Purchase A Pre-Existing Internet domain? Uncover All You Need To Know About Domains Here

Many companies expose their company domain along with the rest of their enterprise. By doing this all the Search engine optimisation, social media and link building is in their control from day one. But, what happens should you buy a pre-existing internet domain or purchase a business to make your own? This entails redirecting their website to yours (in addition to all their link history too). This means sadly that the site's link history will now become entwined with your own brand and SEO (see search engine optimization) regardless of how improper it may be.

For many websites, the Penguin update was a Google algorithm update which was designed to reprimand sites using webspam tactics to try and beat their online competitors in the Search Engine Results. These cheeky tactics that people were employing included; overuse of exact match anchor text and building links from unrelated sites and blog networks. For those who feel they have been affected by the Penguin update - it's essential that you conduct a full link audit and anchor text analysis. If you have purchased a pre-existing domain, it's also essential that you conduct a link audit. Whether you can be bothered or not, you are now responsible for your new site's link history! (See Essex Internet marketing).

In order to explain a little better - try this example in comparison to that of buying a property. If the property you are buying is not brand new, it's likely to have had a number if not many previous owners. By all means you can take a look at the history of services on the boiler and are sure to notice any obvious flaws at first glance, but you won't really know if there's any structural damage unless you pay for a surveyor to take a look. So, lets say within a few months of moving in, the boiler stops functioning. You couldn't go back to your agent and say "But I've only been living here a few months. It's not my fault the boiler has broke so I shouldn't have to pay for it". It's your property, your boiler and your problem. This is entirely true for your newly purchased domain.

When you buy a pre-existing domain, it's completely necessary that you conduct a full link audit of the site's link history, in order to know what you are getting yourself into. Each specific link should be visited in order to decide if it's going to assist or obstruct your SEO. Any glaringly obvious problems ought to be dealt with ASAP in order to avoid getting any search engine penalties.

If you want to deal with a professional SEO company with lots of experience and the ability to help you out, see Essex SEO company.