Tuesday, September 20, 2011

Getting the Basics of Off Page SEO Right



You shouldn't miss out on the traffic from search engines, whether you're a webmaster, internet marketer, or a blogger. Focusing on off page SEO factors can help you rank high in the search engines.

Firstly, your ranking will probably be unstable when you first start applying off page SEO tactics, and this is just part of the process. You shouldn't see this inconsistency in your ranking as a bad sign, as this is perfectly normal, so stick to your plan and continue your SEO tactics. You'll most definitely see a temporary boost in the ranking in the beginning stage, which won't last for long. Sometimes your site will be on the first page and sometimes it'll disappear to the tenth page.

The way to deal with these fluctuations is to ignore them and focus on your SEO.

With off page SEO, the search engines look at the type of backlinks you have from other sites. The backlink will be more valuable in the eyes of the search engines the more trusted the referrer site. This is why you should get listed in popular web directories like Yahoo! Directory as backlinks from this directory is enough to put your website in the elite league. Apart from these directories, there are many more web directories on the Internet that you can search and submit your site to. Just make sure you're not linking to a directory that looks spammy or isn't trustable. You should also consider looking at factors such as the length of the registration of your domain name. This matters because legitimate domain names are usually registered for several years, while the illegitimate ones are rarely used beyond one year. Even though this may not seem like a very big factor, but making sure your domain name is registered for more than a year is a good idea if you want to make an impression on the search engines and look legitimate.

In order to be successful with on-page SEO, you have to abide by the rules Google lays out and make sure you're living up to their expectations in the best possible manner. Even though other search engines like Bing and Yahoo! matter, what your focus should be on is Google. This is exactly why you should not pay anyone for traffic or for links. Doing this not only brings you low quality traffic but also raises a red flag with Google, who doesn't like websites that get into link buying. Look at the age of the website you're getting your backlink from. The older the website is the better response you will get. The reason for this is that the search engines happen to trust these sites and have created a lasting relationship with them. You can easily check a site's age by using the online available tools. It becomes clear that in order to create a balance, both off-page and on-page SEO is integral. What we've discussed here tells us that off-page SEO is not just about building backlinks to your website, but is much more than that. So go ahead, start applying what you've learned here to grow your search engine presence and take your SEO efforts to the next level.

Learn more about the basics of SEO here: http://en.wikipedia.org/wiki/Search_engine_optimization

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