The Right Keywords And How They Will Help You Attain High Page Rank

Do you know the words your customers will use when searching?
Do you know what your customers search for? In the event that you don't, then you need to find out. Could it be a description of "pants" or "jeans?" One may be searched more often than the other, but why not target both? How about "executive gifts?" Maybe "desk accessories" will broaden your web site marketing strategy.

You need to ask all kinds of people. To learn how people would search for effective search engine positioning keywords, you need to get advice from people in all walks of life including management, customers, vendors, employees, friends, and family. Try asking them how they would search for different services and products. This is really about what they think and it's not about what you think they would search for. Believe me, they can many times be two totally different things.

Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Another important thing to remember is keyword placement. In the beginning paragraphs, try to put as many keywords as possible and don't forget the title line.

You will have more competition if the value of the keyword is higher. Tools that are similar to the Overture Keyword Suggestion Tool is what every SEO utilizes and they also know the value of a keyword. A keyword that has a lower value would mean that we will have less competition.

Though we don't want to aim too high, we also don't want to aim too low. We need to find a middle ground. A keyword with a value of no less than 1000 and no more than 10,000 is what this could mean for you. It will be up to you to determine what you deem reasonable.

Remember that the keywords should regularly appear throughout the opening Web page. It is also important that in the opening paragraphs, they should appear frequently.
But you need to refrain yourself from overusing the keywords. The search engines can spot it and will reduce your page rankings. There are tools available that would be helpful with optimal keyword density. However, you must avoid software that writes the site's pages. These can also be sniffed out by search engines.

Never sacrificing quality of content for keyword placement is a good rule of thumb. Chances are, this will have an effect on your page ranking. Most importantly, your site won't appeal to visitors.

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