When people try to promote their own business websites, they would surely want to have a great traffic to their website. Therefore, they would need to use various kind of SEO skills to attract and direct potential customers to their own websites. In recent years, a lot of people would come up with the idea of promoting and using SEO tactics in Google. Therefore, we can take a look at this part of SEO now. First of all, you have to understand that Google search is different from Google AdSense. They are actually two kinds of networks which are independent. When you place AdSense advertisements on the website, it may not be able to give you a high rating in the Google search. Yes, the websites with the AdSense ad would be processed by Google through the standard way and you would not enjoy advantages in the ranking of the websites. Therefore, AdSense is something for promotion and this is actually not closely related to SEO. If you really want to do something like SEO, you should not focus on hiring the AdSense service. There are a lot of algorithms being used in ranking the websites in Google. And if you want to conduct SEO in Google, you have to work very hard. There are obviously a lot of companies trying to do this and you should expect that more and more challengers are coming up. Therefore, you should try to understand clearly about SEO so that you will not make any mistakes. However, if you can successfully create a good result in Google, it would be long-lasting. Even though there are new challengers coming up, your position in the Google results page would not drop greatly once you come to the top, provided that you still maintain normal regular update of your website. Google would have its own forum for web designers to get help from the Google employees in order to understand more about the web design processes and SEO. Therefore, some web designers would set up firms to teach people about the ways to do SEO in Google. If you want to learn more about this, you may need to pay for them or hire them to work for your own business website. However, from the experience of some website owners, there are several basic and important rules for you to receive high ranking in Google. First of all, you should have quality backlink. Yes, quality but not quantity. The most important thing about backlink is that there should be strong evidence showing that the websites backing you up are responsible and reputable. If you set up a blank website and promote your core website by backlink, the backlink actually would not be regarded as very reliable. Besides, you can also try to include more pictures and videos in your own website. Google values multimedia websites so using these pictures and videos can surely let Google believe that your website is more interactive and rank you at a higher position.
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