The Correct Way to Split-Test a Landing Page

Split-testing your landing page helps you increase your landing page in lots of ways so that you can really raise your conversion rate.

There are many reasons as to why you should test the various elements on your landing page, but the most important is that it'll give you better returns each time, and you'll learn more about what makes your pages tick. It is very important that you consistently apply the things you've learned from all of your split tests to your landing pages because this helps you improve your results in the future. This article will teach you a few of the things that you can do if you want to more effectively split-test your landing page. Greg Habstritt Trusted Authority Formula

Wouldn't placing a graphics intense header at the top of your landing page get you a better conversion rate? Maybe, maybe not--there's no way to know for sure. This is why you need to test whether having a header increases your conversion rate or decreases. Most of the time, it's good to avoid these kinds of headers because they detract from the main headline. Of course, you shouldn't draw any conclusions unless you run your split-testing to find out for sure what works best for you. Testing the price on your landing page is a no-brainer, but it's still strange that many online marketers tend to ignore the price factor when it comes down to testing. In order to increase your conversion rate, you need to make sure that you're testing a few different price points that match up with the product you are promoting. Sometimes you get good results by increasing the price, contrary to the popular belief that you need to have a low price for higher conversions. It's not hard to understand why this is true; people today want the highest quality possible and they are willing to pay top dollar to get it. These people tend to believe that lower prices mean lower quality so the smaller price might discourage them from buying. http://www.thetrustedauthorityformula.com/

Change your background color to something that goes with the overall design of your landing page to see how it converts. Blue is a color that most people associate with trust but it is still a good color for experimentation. Put soothing colors into your background and see what sort of response you get from your audience. Sometimes split testing will reveal data that you didn't think was likely. So when you're working with the background color, don't limit yourself, try anything that you feel would be fine. Remember; what matters most isn't what you enjoy but what your prospects are most likely to respond to. When you want to find long term success through Internet marketing you need to understand what the real secret to making your landing pages work is. As you already know, the secret is simply doing consistent testing so that you will know exactly which elements most need to change. As you work on this, you'll find that split-testing results are what will help you build better landing pages, even from scratch. The thing you need to focus on most right now is the way you test your landing page.