Link building is a critical component in getting your website placed well in the search engines and in bringing targeted traffic to your sites. Your link profile is an important signal to the search engine algorithms that will recognize you are important by the number of links you have and boost your ranking.
But of course anything with the search engines can be difficult. allot of people start straight away to just built lots and lots of links. Allot of people don't know that more links isn't better, it's the quality of the link that counts and a high quality link of PR 8 can be worth more then 1 million low quality links. Also building links that are relevant to your website will also help you rank faster for your keywords.
So lets look at the best practise for link building and getting your website to the front page of Google.
1. There are two different types of backlinks - A no follow link has the rel="nofollow" attribute, and it isn't worth much weight in the search engines. These links can bring traffic to your site, but they will not count towards your overall linking equity and they won't affect your ranking. Therefore your link building should only have a minimal number of these links.
2. Natural Link Profile - Making sure that you network is of high quality and in turn rank your website on the top of Google. Many people that are trying to rank there website in the search engines know that they will rank in the search engines if they build links they will benifit in the search engines. But wait a minute - let's say you are a new site and you suddenly overnight have 500 links. If you think that you building 500 links instanly will help your ranking then, you would be wrong. You will most likely be penalized by the search engines like Google. Instead build your links naturally.
3. Anchor text - This is the text that you need to have in your links when building them. Placing keyword variations in your anchor text can benefit you in the search engines. However, if the search engines see the exact same anchor text time and time again it may think you are spamming and punish you, so make use of all your keywords. You also need to be consistent with your linking. Another important seo linking tips is to make sure that you choose of the two urls to your website either the www. version or the non www. version, otherwise you could have duplicate content.
4. Where is your link? If you have a choice then make sure that your link is in the best position, links that are in text are better then if they are not, the higher the position of the link on the page the better, and the anchor text as talked about before is important. Links before the page fold generally have a higher click through rate.
5. Internal links - Many don't think they count as much as the outbound links but they count almost as much. These links are great for letting the search engines know what your website is about and what to rank you for. Of course there are limit with all these thing. if you have to many link on the one page, then the search engines might look differently at your website.
6. Quality take times - Don't think that you can build quality over night it takes time. It will take you some time and it will be a gradual increase. This is not a bad thing. What would be bad is if suddenly overnight you had a 1000 new links - you could find your site banned from the search engines.
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