Monday, September 17, 2012

How to Market Your Online Business with Offline Methods



I hope you are not a part of the majority of internet marketers who only market online and not any place else. It is illogical for you to restrict yourself to only the internet if you are in it to make a large amount of money. Yes, it is true that online marketing is faster, cheaper, and easier to track and tweak campaigns; but take a moment and think about all of the potential buyers that you are missing out on by only marketing online.


Marketing your business offline increases your potential client base exponentially. Think about it: don't you want to make as many sales as possible? So this means branching out to the offline market. Following are a few very common methods used in offline marketing that you are already familiar with but probably aren't using. If you are totally just getting involved in IM for the first time, then just know that a ton has been written about affilotheme over the years. When you are receptive to all things in your business and how you approach it, then that will open your eyes. If all three of them look like a good fit for what you are doing, then perhaps choose the one that seems to hold the best promise. Even if you try a new method and find out it is not really the best thing for your business model, you will take invaluable information away with you. Anymore there is no excuse for not ever having the requisite information needed about any IM topic. It can get a little nerve wracking when you want to do something you have never tried before and are really feeling hesitant to squeeze the trigger on it. This is what forward-thinking business is all about, and that is the only way you can grow and expand.


Turn your car into an ad on wheels. Those little Red Bull-mobiles are good examples of this but you are not going to come anywhere as close to what they are doing. Making extreme changes to your car will get you the attention that you are after but things like local law may come into play. If you don't want to ride around with a large display on your car; then, why not start making use of bumper sticker's for your own business? There are tons of places that will create an eye catching sticker for you with your URL on it. Don't forget about using window stickers. Your stickers can targeted towards some type of cultural statement that will encourage certain people to proudly stick it on their bumper stickers and promote your business for you. Riders of public transportation have a unique opportunity. Why not advertise your online business on your clothing or on the bag that you are carrying? Having a couple of t-shirts printed or bags pre-printed usually isn't too expensive. Many printing companies will allow you to have a few free samples as an incentive to use their service.


Your new sample(s) can be put to immediate use by wearing your chosen article of imprinted clothing or accessory out into public so you can inconspicuously advertise your URL. People will be curious as to what the website is about that you have printed on your shirt or bag and may even visit the site right then and there from their cell phone.


The use of bulletin boards that you see in public places is often overlooked by most marketers. These boards are free to place your ads on. And during holidays you can expect your fliers to be seen by thousands of people. Almost every visitor to the library or grocery store stops by the bulletin board, just to see what is being offered. This is by far one of the free methods that requires almost no time and work on your part. There is a bigger world out there than the online world. We may know how to find exactly what we are searching for online but many people give up after one or two searches. With the help of offline marketing you can take your business up a few notches.



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