SEO Traffic - How Can You Get More Of It

The word SEO traffic describes users that visit to your web page through the search engines, such as Bing and Google.

If a web page ranks highly in search engines like google for popular keyword phrases, it will get a lot of visitors that would otherwise not have known about the website - that's what's called SEO traffic.

When a web page gets more new website visitors from trade keyword phrases (as opposed to keyword phrases that relate to the brand or business name), it simply indicates the web page gets greater exposure to prospects and potential clients. And lastly there is the possibility of greater sales.

To get far more SEO traffic, there are numerous steps involved:

• Research
• On-page optimisation
• Off-page optimisation
• Monitoring and testing

Let's take a look at each step more closely:

Research
In this phase you need to learn more about your ideal keyword phrases, your target audience and their buying and browsing behaviour, and your competition. This information can de laid out in an SEO report or implemented directly. Through research you can discover which keyword phrases your SEO campaign should centred on and which keyword phrases are working well for your competitors.

On-page optimisation
In this step you need to take the keyword phrases you uncovered in the research step and optimize your web page for it. This means adjusting the metadata of your web page, title tags, image descriptions and even the website copy and internal links.

Off-page Optimisation
Off-page optimisation is the most commonly known element of search engine optimization - it means building inbound links to your web page so that its actual search engine ranking positions improve. However, for any truly successful SEO campaign, it is crucial that you also undergo the other three phases.

Monitoring and Testing
The final and an greatly important phase of Website seo is the testing phase. In this phase you keep track of where your actual web page ranks for certain keyword phrases, how much more website traffic you get, and how many of the new site visitors turn into clients. In this phase you can really recognise the positiveROI that SEO traffic brings. Testing your final results, for example the conversion rate or the back links, will allow you to improve your return for the same effort.

These are the 4 simple steps to getting more SEO traffic. Obviously, putting the 4 steps into reality is a little more complicated and there is a lot of R&D that goes into a good SEO process. You can read more in these case studies.