Website Content Layering : Applying Internet Site Design To Maximize Search Engine Ranking Optimization

I read this excellent article on layering on the SEOmoz Weblog http://www.seomoz.org/blogdetail.php?ID=789 and even though it does a good job of explaining what content layering is, I really feel it might be improved just a bit bit.

Inside the post, it explains how you use layers to organize your site game changer review. Now we're not talking about CSS layering or anything like that. It is far more of a site structure issue than anything.

Based on the write-up, one can layer their site by means of the use of sub-folders. By making layers of sub-folders and then placing all related content within that sub-folder it is possible to layer your site to assist certain sections of it rank greater.

Like I mentioned, I believe this can be a quite effective strategy for a smaller or medium website. There would be a significantly greater chance of blue widgets ranking extremely in a structure like this.

Through the use of sub-domains 1 could further organize this content. This would make it much more relevant to search queries and much more likely to rank. If 1 sold a bigger selection of widgets however nonetheless wanted to organize them by color then the structure of the internet site would be: http://blue.widgetts.com and all internet site content relating to blue widgets would seem inside this sub-domain.

Bear in mind that such a technique is of the most benefit to bigger sites. In case you don't have a large website, or don't foresee your website growing to turn out to be a large website then I wouldn't suggest the sub-domain layering tactic.

What you are performing by combining the two techniques is obtaining a lot more bang for your buck. This is since you are covering a lot more region on the web, permitting your website to rank for each broad and certain terms.

Whilst I'm not entirely dismissing the layered content theory presented above, I am saying contemplate your situation. If your site can be a smaller site, by all means use the layered content approach. If it is larger then use the sub-domain approach.

For example, furthermore to organizing your sub-domains or sub-folders by color within the widget example, also consider organizing them by capabilities. This way, a chosen widget could possibly be linked to from numerous related categories.

In conclusion, if you have been searching for a way to most successfully organize your site although helping to strengthen rankings, contemplate these possibilities. By way of the use of sub-folders, sub-domains or a combination of each you can successfully organize your site, segment your goods and target searchers a lot more successfully.